A Liga of their Own

Apollo has entered the field and fans are cheering as Atletico’s new formation goes to the tune of 4-4-2.5 (billion)

Atlético Madrid has just found its biggest fan. Apollo Sports Capital, the new $5 billion sports fund which Apollo launched in September, will see it take a majority ownership stake in the La Liga club. The deal values Atlético at approximately $2.5 billion and represents one of Europe’s largest private capital sports investments; putting it in La Liga of its own. The club’s shareholders include Ares Management and billionaire Idan Ofer’s holding company, Quantum Pacific. Apollo’s plans are to fund new infrastructure projects, including a proposed sports and entertainment district next to the club’s Metropolitano Stadium. Atlético’s fans are famous for their passion and desire to beat their rivals, Real Madrid. The club’s CEO, Miguel Ángel Gil, who will remain in his role in addition to President Enrique Cerezo, said: “We are very proud to welcome a committed new partner to the club. Apollo Sports Capital is a powerful ally who respects the history, traditions and defining identity of Atlético de Madrid and its fans.” This new alliance will be hoping to be “pitch perfect”…exciting times for the city.

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