Family offices are playing it smart as they increase their allocations to private equity by investing directly in businesses that are close to their heart. The Global Family Office Report just published by UBS shows that 42% of families plan to increase these investments, with many looking to invest into businesses at an earlier stage. It makes sense given that entrepreneurial blood runs through their veins. And if it leads to higher returns…well, we all know that a Happy Family is priceless!
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