IPEM Cannes 2024 – The Daily Spin – January, 25th
The shifting role of LPs was the overarching theme for the morning session of Day 2, at the 10th edition of IPEM in Cannes. After a full day of yoga,…
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Sport as an asset class is becoming somewhat of a slam dunk with sports-focused investment firms attracting $10 billion of capital. NBA All-Star legend Carmelo Anthony is the latest high profile name, building on an already active investment career to launch Isos7 Sports Investments, a PE fund that he is co-founding with George Barrios and Michelle Wilson. More PE/VC are developing a full court press to invest in sports franchises and associated businesses. Isos7 will use Carmelo’s industry nous to seek out minority positions in teams and leagues and build on his vision of being a ‘digital athlete’. With an estimated total addressable market (TAM) of $400 billion, expect to see more high-profile athletes entering the PE world in a bid for further glory.
