Trust fund

Lower middle-market GPs are offering co-investments for individual deals to solidify trust with investors. It is not a new tactic but snuggling up to get a closer understanding of how GPs diligence companies and approach deals, is a good litmus test before investing in future funds. Especially in today’s challenging fundraising environment where some managers may feel that securing new investors is like getting blood out of a stone. As Pitchbook reveals, 86% of co-investment deals this year are less than $500 million in size; for managers at the lower end of the market, securing stakes in good companies with established investors is a great way to ‘Come together, right now, over me.’ Investing deal by deal could yet prove to be the ideal path to future fundraising success.

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